ViewSonic ® Corporation, a leading global provider of visual display products, is making 22” LCD desktop displays more affordable across the Middle East region to reflect the changing standards of the industry as customers increasingly adopt the ‘Big & Wide’ desktop format.

“The increased expansion on production lines cutting efficiency has led to increased output on Wider and Bigger LCD panels,” explained Aaron Fright, Regional Director, ViewSonic Middle East, “On this basis ViewSonic is harnessing this efficiency and directly passing this trend faster than other vendors onto the end-user, rapidly making Bigger and Wider displays the de facto standard. This increased adoption is stimulating continued LCD market growth across the region”.

“As part of our BIG & WIDE campaign initiatives we are giving users an opportunity to be part of the biggest and most recent trend in the display industry by creating lowest-ever price points to reflect the market demand for 22” monitors” said Fright.

“Businesses and consumers across the Middle East need versatile, yet high-quality options for the multitude of applications they deal with on a day-to-day basis,” continued Fright, “With these affordable and larger LCD options, customers don’t have to give up quality and clarity because of budget constraints.”

The promotion is part of ViewSonic’s BIG & WIDE campaign and celebrates ViewSonic’s worldwide position, leading the way in the latest big & wide display trend. More than ever before, users in the Middle East are buying bigger desktop displays, taking advantage of increased screen real estate, and with majority of digital rich media content now being produced in wide format, users are turning their backs on the traditional 4:3 aspect ratio displays, and opting to go wide with the 16:10 ratio displays.

In addition to breakthrough prices, excellent picture quality and a thin, stylized design, ViewSonic LCDs feature multiple inputs to provide users with a number of connectivity options. All models are PC and Mac compatible, have high response times and optimum resolutions of 1680 x 1050 (WSXGA).

During this promotion period ViewSonic is promoting the following 4 stylish models of high performance from their 22” LCD range:

Backed by a 3 Year limited warranty on parts, labour and backlight, ViewSonic’s range of 22” LCD displays can be found across the UAE in the following Power Retailer Partners: Emax, Sharaf DG, CompuMe and Virgin Megastores. For more product information please visit the ViewSonic BIG & WIDE microsite at www.me.viewsonic.com.